Admedia, known for their commanding presence in high-traffic advertising spaces, aspired to redefine their impact with a cutting-edge digital signage initiative. For this ambitious endeavour, they collaborated with SIS Digital, a market leader in digital signage manufacturing, who in turn enlisted For The Bold to bolster their project proposal, utilising our expertise in 3D modelling and creative advertising.

Presented with the basic design and approximate dimensions of the proposed signage structure, our challenge was to bring this vision to life. Our team created comprehensive 3D models, specification build documents, and supporting artist illustrations, which played a pivotal role in illustrating the feasibility and impact of the project, while speeding up the eventual manufacturing process.

Beyond the structure, our work also included the creation of dynamic advertising content, tailored for the high-traffic environments of British motorway service stations. Our team designed captivating advertisements for major brands such as Cadbury, Jaguar, and Lucozade, each tailored to illustrate the screen’s potential at its very best.

The project’s culmination saw the installation of these digital structures at numerous sites across the UK. Each sign, a fusion of our creative vision and practical expertise, stands as a proud testament to our ability to merge creative vision with practical application, capturing the attention of millions of travellers weekly and elevating Admedia’s advertising prowess.