Juicytox, famed for its invigorating juice cleanses and a lively social media following, initially sought our expertise to design a new website. However, following consultations with their energetic CEO, we quickly recognised an opportunity for a deeper transformation – one that aligned with the brand’s dynamic spirit and core messaging.

In a market dominated by white and earthy tones, we took a daring step – reimagining Juicytox as the ‘bad boy/boss babe’ of the juice industry. We employed a striking black theme that enhanced the vividness of each juice and used oversized fonts to accentuate a sense of power, attitude, and confidence. This approach transformed the perception of juice cleanses, elevating them from mere health routines to symbols of cool, edgy wellness.

Our creative journey extended to conceptualising and designing merchandise that resonated with this new, daring brand persona, offering an additional revenue stream for the business. Each item was crafted as an emblem of Juicytox’s renewed identity, symbolising their commitment to sustainability and health, but with an energized, modern twist.

The culmination of our efforts was a comprehensive brand overhaul that transformed Juicytox. Our work helped position them as a distinctive force in the health and wellness sector while illustrating the power of bold, innovative marketing.